• Attention Toyota Dealers: Know your Primary Market Area and Your Rights
It looks like Toyota is conducting a national study of dealerís Primary Market Areas using a new methodology (drive distance replacing air distance). In doing so, Toyota is sending out notices to dealers of changes to their PMA. We are sending out a general Alert to Toyota dealers in our database making them aware of this and cautioning them to know their protest rights (in Wisconsin you have 30 days from the date that you receive the notice to contest the proposed changes). 
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